Instagram

Instagram Video Ads

Instagram is where local shops reach new, nearby customers who don't already know the business, mainly through Reels and Stories.

Video specs & tips for Instagram

• Best formats: Reels for reach with new audiences, Stories for existing followers.
• Vertical (9:16) video, ideally 15-30 seconds for Reels.
• Hook viewers in the first 2-3 seconds - lead with the offer or product, not a slow intro.
• Add a location tag and relevant hashtags (shop category + city/area) to help local discovery.

How Motu Patlu Ads helps

Product Showcase and Grand Opening styles tend to perform well on Reels because they lead with a clear visual and message. Choose an ad style, add your business details, and Motu Patlu Ads generates a video suited for Instagram sharing.