Platforms & How-To

Video Ad Script Writing for Shops in Hindi and Regional Languages: Templates, Hooks and CTAs

By Motu Patlu Ads · Published 8 October 2026 · 7 min read

A script is just the words your video says and shows. For a shop ad it can be five short lines. The trouble is that most owners either write nothing and ramble, or copy a big-brand style that does not sound like them.

This guide gives you a simple four-part structure, hook ideas, ready templates in simple English and Hinglish (Hindi written in Roman letters), and a safe method for regional languages. You can copy any template and just change the bracketed words.

What is the simplest structure for a shop video ad script?

Think of four beats. Each beat is one short line, spoken or shown as a caption.

1. Hook (first 3 seconds): make the right person stop scrolling. Name them or name the offer.
2. Reason (next 5 to 8 seconds): one benefit or proof, such as fresh stock, a trusted shop, or home delivery.
3. Offer (next 5 seconds): what they get and until when. Be specific and true.
4. Call to action (last 3 to 5 seconds): one thing to do, with the shop name, area and phone number.

Tip: Total spoken words for a 20-second ad: about 40 to 50. If your script is longer, cut it, do not speak faster.

Which language should I write the script in?

Write in the language your customers use when they talk to you at the counter. In many cities that is a mix: Hindi with some English words. That mix, written in Roman letters, is called Hinglish, and it is easy to read on screen.

For spoken lines, simple everyday words work better than pure or formal language. "Offer sirf is hafte" feels more natural than a difficult formal phrase. For on-screen captions, keep each line short so that people with all reading levels can follow.

If you serve a local-language market, such as Tamil, Telugu, Kannada, Malayalam, Marathi, Gujarati, Bengali or Punjabi, make the final script in that language. We explain a safe way to do this later in this guide.

What are good hook lines for the first 3 seconds?

The hook decides if anyone watches the rest. Pick a style that fits your shop and then change the bracketed words.

• Name the customer: "Shaadi ki shopping kar rahe hain?" or "Parents, school bag lena hai?"
• Ask a question: "Phone ka screen toot gaya?" or "Aaj dinner mein kya banayein?"
• Show the offer: "Flat [20]% off, sirf [3] din."
• Share news: "Hamari nayi dukaan khul gayi hai!" or "Naya stock aa gaya!"
• Give a local pointer: "[Area] walon ke liye khaas offer."
• Show a surprise: a close shot of the product being unboxed or the pan being lifted off the stove, with a short line.

Can I get a ready template for a general shop promo?

Here is a 20-second template in simple English, followed by a Hinglish version. The lines in brackets are what you change.

• English: "Looking for [product] in [area]? Visit [shop name]. We have fresh stock and fair prices. This week, [offer]. Offer valid till [day]. Call or WhatsApp [phone number]."
• Hinglish: "[Area] mein [product] chahiye? [Shop name] aaiye. Naya stock, sahi daam. Is hafte [offer]. Offer [din] tak. Call ya WhatsApp karein: [phone number]."

What script can I use for a festival offer?

For festival ads, mention the festival by name in the hook and make the end date clear. Do not state an exact date unless you are sure of it for this year, because festival dates change. A phrase like "festival se pehle" or "this season" is safer.

• English: "Festival season is here at [shop name]! Special offer on [product category]: [offer]. Order early, avoid the last-minute rush. Visit us at [area] or WhatsApp [phone number]."
• Hinglish: "Tyohaar ka mahaul, [shop name] ke saath! [Product] par khaas offer: [offer]. Bheed se pehle aaiye. [Area] mein hain hum. WhatsApp: [phone number]."

Tip: Festival ads work best when they appear a few weeks before the event, not on the last day.

How should I script a new shop or grand opening ad?

A grand opening script should say who you are, where you are and why people should visit this week. Add the owner on camera if you are comfortable, because people like to see the face behind a new shop.

• English: "Hello, I am [your name]. My new shop, [shop name], is now open in [area], near [landmark]. We sell [products]. Opening week gift: [offer]. Come and meet us, or WhatsApp [phone number]."
• Hinglish: "Namaste, main [naam] hoon. Hamari nayi dukaan [shop name] [area] mein khul gayi hai, [landmark] ke paas. Yahan milega [products]. Opening week mein [offer]. Aaiye, milte hain! WhatsApp: [phone number]."

What about a product-showcase or daily-deal script?

When you want to sell one thing, talk only about that one thing. Say what it is, who it is for and one reason to buy now.

• English: "Today only at [shop name]: [product], now [price/offer]. Great for [use or person]. Limited stock. Message us on [phone number] to reserve yours."
• Hinglish: "Aaj ka deal, [shop name] par: [product], ab sirf [price/offer]. [Kaam ya vyakti] ke liye perfect. Stock limited hai. Reserve karne ke liye [phone number] par message karein."

How do I write strong calls to action (CTAs)?

A call to action is the last line, and it should ask for only one action. Too many choices means no action. Choose from these, depending on what suits your shop.

• Visit: "Aaj shaam [area] mein aaiye." Add the landmark and shop timings.
• Message: "WhatsApp karein: [phone number]." Good for orders and enquiries.
• Call: "Abhi call karein." Good for services and home delivery.
• Save the number: "Yeh number save kar lein, offers bhejte rahenge." Useful if you use WhatsApp broadcast lists.
• Say a coupon word: "Dukaan par bolein [word], extra gift paayein." This also helps you track results. See how to measure shop advertising results.

How do I do regional-language scripts safely?

If your customers prefer Tamil, Telugu, Kannada, Malayalam, Marathi, Gujarati, Bengali, Punjabi, Odia or another language, your ad will feel far closer to them in that language. But a small mistake in grammar, spelling or tone can look careless or even change the meaning. So follow this process.

1. Write the script first in simple English or Hinglish, using short sentences. Avoid jokes, idioms and difficult words, because they translate badly.
2. Mark the parts that must stay the same: shop name, phone number, price, offer end date and area name.
3. Ask a native speaker to translate it. A family member, a regular customer or a staff member who reads that language well is a good choice. Ask for natural spoken language, not formal textbook language.
4. Ask a second native speaker to read it aloud and check spelling, tone and whether it sounds like how people at your shop really talk.
5. Check that the on-screen text displays correctly on a phone, with no broken or missing characters.
6. Keep the final approved script saved in a note, so you can reuse it for the next ad.

Tip: Never publish a regional-language ad that nobody who speaks that language has read. If you use an AI tool to draft it, treat the draft as a first version and have it checked.

How can AI help with the script?

If you use Motu Patlu Ads, you can tell the tool your preferred language for the ad script along with your offer, and it will create a script inside the video. Always read the script in the preview before you share it, and fix any line that does not sound like you. The same rule applies to any tool: you are the final editor.

Frequently asked questions